During the 2023 NFL season, the Buffalo Bills visit London to play the Jacksonville Jaguars. Niagara Falls USA decided to leverage the overseas coverage that their neighbor, Buffalo, NY, would be getting due to the game. With American football becoming more popular in Europe, we figured that this would be the perfect time to speak to an already captive Londoner audience, educating them that Niagara Falls USA is only a 20-minute drive from the home of the Bills that they keep hearing so much about. Sports video graphics and kinetic type inspired the art direction of this campaign. Incorporating the Bills signature red and blue was also key to tying our message back to the game. My main role in this campaign was art director, however, I also edited the video seen below, along with the animated digital ads. The animations in the video were a collaborative effort between myself and a colleague.
art direction
out-of-home video board (Waterloo Station, London, UK)
animated banner ads

you may also like

Back to Top